The Rob and Melani Walton Sustainability team sought a distinctive identity that would stand out in a crowded industry while aligning with ASU's larger visual framework. Despite constraints imposed by university guidelines, a unique visual system was devised using existing colors and minimalist illustrations. This approach enabled the team to effectively communicate their initiatives through a comprehensive toolkit of templates for various materials and touchpoints.

The revamped visuals show off the team's dedication to making real changes in sustainability, and better equip them to spread the word about their impact.

Completed during my time at a small studio.