Tayne's mission is all about inspiring others to take action, and need a brand that could match her energy. I developed a mark that symbolizes the act of taking charge. As the X breaks from the norm, an arrow adds a sense of movement and highlights the importance of starting. The colors were inspired by green lights along the journey, and the bold typeface stands out even at high speeds.

The visual identity was then translated to the vehicle for Tayne's first experiment, a racecar. To represent growth, you'll see forward-facing arrows that flow from the back of the car. Green accents to the headlights make for a friendlier face. Finally, a custom pattern was developed for the carbon fiber hood, adding a touch of style at every corner.

Completed during my time at a small studio.