It all started with a children's book written by the founder, Drew Shaw. The book showcased all the wonderful things happening in his community, and it was so well-received that it inspired him to start Voyce Threads. A lifestyle brand bringing awareness to important causes through one-of-a-kind mismatched socks.

The logo is a modern abstraction of a rose, representing love and generosity. Red was a clear choice to symbolize a commitment to giving back, while the typeface echoes the forms of rose petals. Together, the elements enhance the brand while elevating the individual causes.

Completed during my time at a small studio.